The app market is currently a “red ocean,” and under these circumstances a differentiation strategy is crucial. In differentiating an app service from existing app services in a field, the UI (User Interface) and UX (User Experience) are as important as the function. These are what improve usability and convenience for users.
The UI displayed on an app screen is a graphic image design for which design rights can be registered and protected. As well, graphic image design rights can be exercised regardless of device type.
An IP strategy for optimal protection of a new UI and UX involves dual protection using patent rights and design rights; this is the method chosen by global enterprises like “Apple” and the social dating app service startup “Tinder.”
At BLT, patent attorneys specialized in designs and with the experience of building design portfolios for large Korean and global enterprises offer their service in engineering design strategy for app business startups.