The customer experience of a product starts with the “brand.” A “trademark” means brand protection, and “trademark rights” provides legal protection for brands. Trademarks that are not registered are not protected. As such, trademark registration is mandatory, not optional.

Trademarks are the identity of an enterprise and its products, and are an enterprise’s most powerful marketing tool.

The registration of a trademark is only the beginning; a trademark is your business partner, growing in value together with your operations.

In the ever-growing e-commerce market, properly registered trademark rights are key to protecting your brand online.

While there are no national borders in the online world, an enterprise must hold registered trademarks in each of the countries where its goods are traded offline in order to receive brand protection, prevent trademark disputes, and sanction trademark-infringing products. We provide consulting in preparing applications that ensure registration, and propose trademarks that are suited to domestic circumstances and wield real power in real markets.

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