BLT Service • App Business

App Business Protection

BLT Service

App Business

App Business Protection

Holistic Protection Across Patents, Trademarks, and Design Rights

App-based businesses require more than conventional IP strategies. Success depends on securing layered protection for

core technologies, branding elements, and user experience.

At BLT Patent & Law Firm, we deliver end-to-end IP strategies tailored for digital platforms and app startups. Since 2013,

we’ve advised hundreds of technology-driven businesses — combining legal depth and technical insight under one roof.

Unlike traditional IP firms focused on hardware or manufacturing,

we bring a deep understanding of digital business models and fast-moving app ecosystems.

From initial launch to global scaling, we help you build a defensible and scalable IP portfolio aligned with your growth trajectory.

Trusted by Korea’s Leading Medical Institutions

App-based businesses require more than conventional IP strategies. Success depends on securing layered protection for core technologies, branding elements, and user experience.

At BLT Patent & Law Firm, we deliver end-to-end IP strategies tailored for digital platforms and app startups. Since 2013, we’ve advised hundreds of technology-driven businesses — combining legal depth and technical insight under one roof.

Unlike traditional IP firms focused on hardware or manufacturing, we bring a deep understanding of digital business models and fast-moving app ecosystems.

From initial launch to global scaling, we help you build a defensible and scalable IP portfolio aligned with your growth trajectory.

BLT

Trademark Team

Protecting App Icons

and Brand Identity

In the competitive app marketplace, your brand name and app icon are vital marketing assets. However, many companies overlook the importance of securing IP rights for these identifiers — exposing themselves to loss and legal risk.

Trademarks protect the value you build through visibility and recognition, while patents cover your underlying technology.

In many jurisdictions, trademark rights are granted to the first filer. This leaves high-potential startups vulnerable to "trademark squatting" by opportunistic brokers who preemptively register your brand elements.

At BLT, our trademark attorneys and specialists work closely with startups to protect their names, logos, and app icons — both domestically and internationally.

We also offer Trademark Map Consulting, providing country-by-country trademark availability checks, conflict assessments, and registration strategies to support international expansion.

스푼라디오
마이리얼트립
버스킹티비 주식회사
(주)클로넷코포레이션
(주)큐리오스튜디오
(주)라떼소프트
(주)플레이컴퍼니
(주)자영업자

BLT

BM (Business Model)

Patent Team

Business Model Patent Strategy for Digital Services

Business Model (BM) patents fall under software patents but require more than technical knowledge. They demand commercial insight and the ability to express a service’s core value in the claims.

BLT’s BM Patent Team brings unmatched experience from working directly with app startups. We understand how digital services operate — including dynamic, user-driven, or cloud-based interactions — and reflect these realities in our claim strategies.

Unlike physical products, app services require claims tailored to non-linear usage and networked architecture. With BLT, you can secure strong patents that defend your innovative model from competitors and copycats.

BLT

Design Rights Team

UI/UX Protection Through Design Rights

In saturated “red ocean” app markets, functionality alone isn't enough. Differentiation often comes through exceptional UI (User Interface) and UX (User Experience).

At BLT, we help app creators secure design rights — particularly GUI (Graphical User Interface) design registrations — to protect on-screen visual elements across devices and platforms.

Design protection works in synergy with patents, offering layered defense for customer-facing innovation. Like global leaders Apple and Tinder, who combine utility and design rights to protect key user experience features, your business can benefit from an integrated strategy.

Our design attorneys support both global enterprises and fast-scaling startups in creating portfolios that evolve with growth and brand identity.

BLT

Trademark

Team

Protecting App Icons and Brand Identity

In the competitive app marketplace, your brand name and app icon are vital marketing assets. However, many companies overlook the importance of securing IP rights for these identifiers — exposing themselves to loss and legal risk.

Trademarks protect the value you build through visibility and recognition, while patents cover your underlying technology.

In many jurisdictions, trademark rights are granted to the first filer. This leaves high-potential startups vulnerable to "trademark squatting" by opportunistic brokers who preemptively register your brand elements.

At BLT, our trademark attorneys and specialists work closely with startups to protect their names, logos, and app icons — both domestically and internationally.

We also offer Trademark Map Consulting, providing country-by-country trademark availability checks, conflict assessments, and registration strategies to support international expansion.

스푼라디오
마이리얼트립
버스킹티비 주식회사
(주)클로넷코포레이션




(주)큐리오스튜디오
(주)라떼소프트
(주)플레이컴퍼니
(주)자영업자

BLT

BM

(Business Model)

Patent Team

Business Model Patent Strategy for Digital Services

Business Model (BM) patents fall under software patents but require more than technical knowledge. They demand commercial insight and the ability to express a service’s core value in the claims.

BLT’s BM Patent Team brings unmatched experience from working directly with app startups. We understand how digital services operate — including dynamic, user-driven, or cloud-based interactions — and reflect these realities in our claim strategies.

Unlike physical products, app services require claims tailored to non-linear usage and networked architecture. With BLT, you can secure strong patents that defend your innovative model from competitors and copycats.

BLT

Design

Rights Team

UI/UX Protection Through Design Rights

In saturated “red ocean” app markets, functionality alone isn't enough. Differentiation often comes through exceptional UI (User Interface) and UX (User Experience).

At BLT, we help app creators secure design rights — particularly GUI (Graphical User Interface) design registrations — to protect on-screen visual elements across devices and platforms.

Design protection works in synergy with patents, offering layered defense for customer-facing innovation. Like global leaders Apple and Tinder, who combine utility and design rights to protect key user experience features, your business can benefit from an integrated strategy.

Our design attorneys support both global enterprises and fast-scaling startups in creating portfolios that evolve with growth and brand identity.

BLT Service

Full-Spectrum IP Services — Tailored to Your Goals

From invention review to international patent enforcement, BLT covers the full lifecycle of IP strategy and execution.

BLT Service

Full-Spectrum IP Services — Tailored to Your Goals

From invention review to international patent enforcement, BLT covers the full lifecycle of IP strategy and execution.

Contact Us

Connect with a dedicated consultant for personalized guidance.

Talk to an

IP Specialist


+82-2-514-0104

info@BLT.kr

Notice on Collection and Use of Personal Information

If you do not agree to the collection and use of personal information, your consultation may be limited.

1. Purpose of Collection: Consultation

2. Items to be Collected: (Required) Name, Affiliation, Phone Number, Email

3. Retention and Use Period: Until the completion of consultation

Insight

We Study What Drives Your Success.

Should you require further details, kindly submit a consultation request below.

Contact Us

Connect with a

dedicated consultant for personalized guidance.

Talk to an

IP Specialist


+82-2-514-0104

info@BLT.kr



Notice on Collection and Use of Personal Information

If you do not agree to the collection and use of personal information, your consultation may be limited.

1. Purpose of Collection: Consultation

2. Items to be Collected: (Required) Name, Affiliation, Phone Number, Email

3. Retention and Use Period: Until the completion of consultation

Company. BLT Patent & Law Firm

Business Reg No. 752-86-01744

CEO. Cheolhyun Yoo 


Head office.

1F, 25, Beobwon-ro 3-gil, Seocho-gu, Seoul, 06595 Republic of Korea


T. +82-2-514-0104

F. +82-70-4855-0102

E. info@blt.kr


Branch office.

26F, 165, Convensia-daero (POSCO Tower Building), Yeonsu-gu, Incheon (Stage9 Songdo POSCO Tower)


T. +82-32-710-5104

F. +82-70-4855-0102

E. info@blt.kr


ⓒ 2023. BLT Patent & Law Firm All Rights Reserved.

Company.

BLT Patent & Law Firm


Business Reg No.

752-86-01744


CEO.

Cheolhyun Yoo

Head office.

1F, 25, Beobwon-ro 3-gil, Seocho-gu, Seoul,

06595 Republic of Korea


T. +82-2-514-0104

F. +82-70-4855-0102

E. info@blt.kr


Branch office.

26F, 165, Convensia-daero (POSCO Tower Building),

Yeonsu-gu, Incheon (Stage9 Songdo POSCO Tower)


T. +82-32-710-5104

F. +82-70-4855-0102

E. info@blt.kr


ⓒ 2025. BLT Patent & Law Firm All Rights Reserved.