BLT ServiceCosmetic Trademark Registration

Beauty Brand Protection Strategy

One IP Strategy Can Define Your Position in the Beauty Industry.

As global interest in Korean culture and K-beauty continues to grow,

protecting your brand is more critical than ever.

We help beauty brands protect their IP,

defend against infringement,

and grow with confidence.

BLT Service

Cosmetic Trademark Registration

Beauty Brand Protection Strategy

One IP Strategy Can Define Your

Position in the Beauty Industry.

As global interest in Korean culture

and K-beauty continues to grow,

protecting your brand is more

critical than ever.

We help beauty brands protect their IP,

defend against infringement,

and grow with confidence.

Most Targeted Sector for Trademark Squatting: K-Beauty


Over 700 K-beauty trademark squat cases per year


These filings occur most frequently in the cosmetics, consumer electronics,

and fashion sectors — making early trademark protection essential.

Most Targeted Sector

for Trademark Squatting:

K-Beauty

Over 700 K-beauty trademark

squat cases per year.

These filings occur most frequently in the cosmetics, consumer electronics, and fashion sectors — making early trademark protection essential.

Proven Global Trademark Protection for K-Beauty Brands

Proven Global Trademark

Protection for

K-Beauty Brands

BLT successfully represented

PURITO SEOUL,

securing trademark rights and defending disputes across 45 countries. 

We offer proactive protection and strategic enforcement designed for

beauty brands with global ambition.

BLT successfully represented PURITO SEOUL, securing trademark rights and defending disputes across 45 countries.

We offer proactive protection and strategic enforcement designed for beauty brands with global ambition.

Why Beauty Brand Trust BLT 

Over 500 Beauty Brands Served
We’ve handled trademark portfolios for more than 500 beauty brands, including 200+ listed on MUSINSA,
Korea’s top fashion platform. Our deep understanding of branding, product identity, and industry trends allows us to
create tailor-made trademark strategies that align with each client’s market position.
95% Registration Success Rate
We conduct in-depth trademark clearance reviews and offer strategic recommendations to maximize approval.
*Based on BLT internal data (2022)
Global Filing & Dispute Resolution Expertise
We manage trademark applications and disputes in key jurisdictions including the U.S., EU, China,
Japan
, and Southeast Asia. Our team works closely with trusted local agents and delivers consistent,
high-quality results across borders.

Dedicated Beauty-Focused IP & Legal Team

Our beauty-focused trademark attorneys and

IP consultants bring 10+ years of experience in the beauty and fashion sectors.

We support the full lifecycle of brand protection

— from trademark filings and Amazon Brand Registry (ABR) enrollment to disputes and litigation.

In case of conflicts, we offer end-to-end services:


• Early conflict response

• Administrative trials (e.g. invalidation, opposition, non-use cancellation)

• Civil/criminal litigation (in collaboration with in-house counsel)

Why Leading Innovators

Choose BLT

Over 500 Beauty Brands
Served

We’ve handled trademark portfolios

for more than 500 beauty brands,

including 200+ listed on MUSINSA,

Korea’s top fashion platform.

Our deep understanding of branding,

product identity, and industry trends

allows us to create tailor-made

trademark strategies that align with

each client’s market position.

95% Registration
Success Rate
We conduct in-depth trademark
clearance reviews and offer strategic
recommendations to
maximize approval.

*Based on BLT internal data (2022)

Global Filing & Dispute
Resolution Expertise
Seamless
We manage trademark applications
and disputes in key jurisdictions
including the U.S., EU, China,
Japan, and Southeast Asia.
Our team works closely with trusted
local agents and delivers consistent,
high-quality results across borders.

Certified Export Expert by a Specialized Institution

Outstanding/Powerful Implementing Agency in the Field of Overseas Intellectual Property Rights

Patent law firm BLT was selected as the Power Implementing Agency in 2019 and the only Excellent Implementing Agency

in the field of intellectual property rights from 2019 to 2023.

Selected as “Excellent Implementing Agency” for 3 consecutive years in overseas intellectual property rights
Designated as a “Power Implementing Agency”
in overseas IP rights
Appointed as “China IP Protection Specialist Agency”
by the Intellectual Property Protection Program
Number of Overseas Trademark Applications 
(Including Madrid Applications)

Dedicated Beauty-Focused IP & Legal Team

Our beauty-focused trademark

attorneys and IP consultants

bring 10+ years of experience

in the beauty and fashion sectors.

We support the full lifecycle of

brand protection — 

from trademark filings and

Amazon Brand Registry (ABR)

enrollment to disputes

and litigation. In case of conflicts,

we offer end-to-end services:

•Early conflict response

•Administrative trials (e.g. invalidation, opposition, non-use cancellation)

•Civil/criminal litigation (in collaboration with in-house counsel)

Certified Export Expert by

a Specialized Institution

Outstanding/Powerful

Implementing Agency in the

Field of Overseas Intellectual Property Rights

Patent law firm BLT was selected as the Power Implementing Agency in 2019 and the only Excellent Implementing Agency

in the field of intellectual property rights from 2019 to 2023.

Selected as
“Excellent Implementing
Agency” for
3 consecutive years
in overseas intellectual
property rights
Designated as a
“Power Implementing Agency”
in overseas IP rights
Appointed as
“China IP Protection
Specialist Agency” by the
Intellectual Property
Protection Program
Number of Overseas
Trademark Applications
(Including Madrid Applications)

Clients in the Cosmetics

& Beauty Sector

Trademark registration is only the beginning. We offer continuous monitoring and strategic support to protect your brand as it grows.

Post-Registration Brand Protection

Infringement Monitoring & Strategic Response
We scan markets for misuse and offer timely legal remedies and brand protection plans.
Watch Services for Similar Filings
We track potentially conflicting applications and advise on preemptive action.
Global Clearance & Filing Roadmaps
 We conduct rapid, reliable trademark searches and design filing strategies for your target markets.

Post-Registration Brand Protection

Trademark registration is only the beginning. We offer continuous monitoring and strategic support to protect your brand as it grows.

Infringement Monitoring
& Strategic Response
We scan markets for misuse and
offer timely legal remedies and
brand protection plans.
Watch Services for
Similar Filings

We track potentially conflicting

applications and advise on

preemptive action.

Global Clearance &
Filing Roadmaps
We conduct rapid, reliable trademark searches and design filing strategies for your target markets.

Packaging Design: A Hidden Asset for Brand Identity

In the beauty industry, packaging is more than just a container — it’s a vital part of the brand.

Design Rights for Cosmetic Containers
Distinctive packaging can be protected through design registrations, offering an additional layer of legal protection and brand value.
Fast-Track Design Registration

In Korea, cosmetic packaging falls under non-substantive examination categories, enabling design rights to be registered in as little as three months.

BLT helps beauty brands unlock the full IP potential of product packaging — from brand identity to market exclusivity.

Would you like this content structured for your website CMS or

paired with visual mockups (e.g., layout, buttons, call-to-action)?

Let me know — I’d be happy to assist further!

Packaging Design: A Hidden Asset for Brand Identity

In the beauty industry, packaging is

more than just a container — 

it’s a vital part of the brand.

Design Rights for
Cosmetic Containers
Distinctive packaging can be
protected through design
registrations, offering an additional
layer of legal protection
and brand value.
Fast-Track Design
Registration

In Korea, cosmetic packaging falls

under non-substantive examination

categories, enabling design

rights to be registered in

as little as three months.

BLT helps beauty brands unlock

the full IP potential of product

packaging — from brand identity

to market exclusivity.


BLT helps beauty brands unlock

the full IP potential of product

packaging — from brand identity

to market exclusivity.

Would you like this content structured for your website

CMS or paired with

visual mockups

(e.g., layout, buttons,

call-to-action)?

Let me know —

I’d be happy to assist further!

BLT Service

Full-Spectrum IP Services — Tailored to Your Goals

From invention review to international patent enforcement, BLT covers the full lifecycle of IP strategy and execution.

BLT Service

Full-Spectrum IP Services — Tailored to Your Goals

From invention review to international patent enforcement, BLT covers the full lifecycle of IP strategy and execution.

Contact Us

Connect with a dedicated consultant for personalized guidance.

Talk to an

IP Specialist


+82-2-514-0104

info@BLT.kr

Notice on Collection and Use of Personal Information

If you do not agree to the collection and use of personal information, your consultation may be limited.

1. Purpose of Collection: Consultation

2. Items to be Collected: (Required) Name, Affiliation, Phone Number, Email

3. Retention and Use Period: Until the completion of consultation

Insight

We Study What Drives Your Success.

Should you require further details, kindly submit a consultation request below.

Contact Us

Connect with a

dedicated consultant for personalized guidance.

Talk to an

IP Specialist


+82-2-514-0104

info@BLT.kr



Notice on Collection and Use of Personal Information

If you do not agree to the collection and use of personal information, your consultation may be limited.

1. Purpose of Collection: Consultation

2. Items to be Collected: (Required) Name, Affiliation, Phone Number, Email

3. Retention and Use Period: Until the completion of consultation

Company. BLT Patent & Law Firm

Business Reg No. 752-86-01744

CEO. Cheolhyun Yoo 


Head office.

1F, 25, Beobwon-ro 3-gil, Seocho-gu, Seoul, 06595 Republic of Korea


T. +82-2-514-0104

F. +82-70-4855-0102

E. info@blt.kr


Branch office.

26F, 165, Convensia-daero (POSCO Tower Building), Yeonsu-gu, Incheon (Stage9 Songdo POSCO Tower)


T. +82-32-710-5104

F. +82-70-4855-0102

E. info@blt.kr


ⓒ 2023. BLT Patent & Law Firm All Rights Reserved.

Company.

BLT Patent & Law Firm


Business Reg No.

752-86-01744


CEO.

Cheolhyun Yoo

Head office.

1F, 25, Beobwon-ro 3-gil, Seocho-gu, Seoul,

06595 Republic of Korea


T. +82-2-514-0104

F. +82-70-4855-0102

E. info@blt.kr


Branch office.

26F, 165, Convensia-daero (POSCO Tower Building),

Yeonsu-gu, Incheon (Stage9 Songdo POSCO Tower)


T. +82-32-710-5104

F. +82-70-4855-0102

E. info@blt.kr


ⓒ 2025. BLT Patent & Law Firm All Rights Reserved.