BLT Service • Cosmetic Trademark Registration
Beauty Brand Protection Strategy
One IP Strategy Can Define Your Position in the Beauty Industry.
As global interest in Korean culture and K-beauty continues to grow,
protecting your brand is more critical than ever.
We help beauty brands protect their IP,
defend against infringement,
and grow with confidence.
BLT Service
Cosmetic Trademark Registration
Beauty Brand Protection Strategy
One IP Strategy Can Define Your
Position in the Beauty Industry.
As global interest in Korean culture
and K-beauty continues to grow,
protecting your brand is more
critical than ever.
We help beauty brands protect their IP,
defend against infringement,
and grow with confidence.
Most Targeted Sector for Trademark Squatting: K-Beauty

Over 700 K-beauty trademark squat cases per year
These filings occur most frequently in the cosmetics, consumer electronics,
and fashion sectors — making early trademark protection essential.
Most Targeted Sector
for Trademark Squatting:
K-Beauty

Over 700 K-beauty trademark
squat cases per year.
These filings occur most frequently in the cosmetics, consumer electronics, and fashion sectors — making early trademark protection essential.
Proven Global Trademark Protection for K-Beauty Brands

Proven Global Trademark
Protection for
K-Beauty Brands

BLT successfully represented
PURITO SEOUL,
securing trademark rights and defending disputes across 45 countries.
We offer proactive protection and strategic enforcement designed for
beauty brands with global ambition.

BLT successfully represented PURITO SEOUL, securing trademark rights and defending disputes across 45 countries.
We offer proactive protection and strategic enforcement designed for beauty brands with global ambition.

Why Beauty Brand Trust BLT
![]() | Over 500 Beauty Brands Served |
| We’ve handled trademark portfolios for more than 500 beauty brands, including 200+ listed on MUSINSA, Korea’s top fashion platform. Our deep understanding of branding, product identity, and industry trends allows us to create tailor-made trademark strategies that align with each client’s market position. |
![]() | 95% Registration Success Rate |
| We conduct in-depth trademark clearance reviews and offer strategic recommendations to maximize approval. *Based on BLT internal data (2022) |
![]() | Global Filing & Dispute Resolution Expertise |
| We manage trademark applications and disputes in key jurisdictions including the U.S., EU, China, Japan, and Southeast Asia. Our team works closely with trusted local agents and delivers consistent, high-quality results across borders. |
Dedicated Beauty-Focused IP & Legal Team
Our beauty-focused trademark attorneys and
IP consultants bring 10+ years of experience in the beauty and fashion sectors.
We support the full lifecycle of brand protection
— from trademark filings and Amazon Brand Registry (ABR) enrollment to disputes and litigation.
In case of conflicts, we offer end-to-end services:
• Early conflict response
• Administrative trials (e.g. invalidation, opposition, non-use cancellation)
• Civil/criminal litigation (in collaboration with in-house counsel)
Why Leading Innovators
Choose BLT
![]() |
Over 500 Beauty Brands Served |
We’ve handled trademark portfolios for more than 500 beauty brands, including 200+ listed on MUSINSA, Korea’s top fashion platform. Our deep understanding of branding, product identity, and industry trends allows us to create tailor-made trademark strategies that align with each client’s market position. |
![]() |
95% Registration Success Rate |
We conduct in-depth trademark clearance reviews and offer strategic recommendations to maximize approval. *Based on BLT internal data (2022) |
|

Certified Export Expert by a Specialized Institution
Outstanding/Powerful Implementing Agency in the Field of Overseas Intellectual Property Rights
Patent law firm BLT was selected as the Power Implementing Agency in 2019 and the only Excellent Implementing Agency
in the field of intellectual property rights from 2019 to 2023.
![]() | Selected as “Excellent Implementing Agency” for 3 consecutive years in overseas intellectual property rights |
![]() | Designated as a “Power Implementing Agency” in overseas IP rights |
![]() | Appointed as “China IP Protection Specialist Agency” by the Intellectual Property Protection Program |

Dedicated Beauty-Focused IP & Legal Team
Our beauty-focused trademark
attorneys and IP consultants
bring 10+ years of experience
in the beauty and fashion sectors.
We support the full lifecycle of
brand protection —
from trademark filings and
Amazon Brand Registry (ABR)
enrollment to disputes
and litigation. In case of conflicts,
we offer end-to-end services:
•Early conflict response
•Administrative trials (e.g. invalidation, opposition, non-use cancellation)
•Civil/criminal litigation (in collaboration with in-house counsel)

Certified Export Expert by
a Specialized Institution
Outstanding/Powerful
Implementing Agency in the
Field of Overseas Intellectual Property Rights
Patent law firm BLT was selected as the Power Implementing Agency in 2019 and the only Excellent Implementing Agency
in the field of intellectual property rights from 2019 to 2023.
Selected as“Excellent Implementing Agency” for 3 consecutive years in overseas intellectual property rights |
Designated as a“Power Implementing Agency” in overseas IP rights |
Appointed as“China IP Protection Specialist Agency” by the Intellectual Property Protection Program |
| Number of Overseas Trademark Applications (Including Madrid Applications) ![]() |
Clients in the Cosmetics
& Beauty Sector
Clients in the Cosmetics & Beauty Sector
Trademark registration is only the beginning. We offer continuous monitoring and strategic support to protect your brand as it grows.
Post-Registration Brand Protection
![]() | Infringement Monitoring & Strategic Response |
| We scan markets for misuse and offer timely legal remedies and brand protection plans. |
![]() | Watch Services for Similar Filings |
| We track potentially conflicting applications and advise on preemptive action. |
![]() | Global Clearance & Filing Roadmaps |
| We conduct rapid, reliable trademark searches and design filing strategies for your target markets. |
Post-Registration Brand Protection
Trademark registration is only the beginning. We offer continuous monitoring and strategic support to protect your brand as it grows.
![]() |
Infringement Monitoring & Strategic Response |
We scan markets for misuse and offer timely legal remedies and brand protection plans. |
![]() |
Watch Services for Similar Filings |
We track potentially conflicting applications and advise on preemptive action. |
![]() |
Global Clearance & Filing Roadmaps |
We conduct rapid, reliable trademark searches and design filing strategies for your target markets. |
Packaging Design: A Hidden Asset for Brand Identity
In the beauty industry, packaging is more than just a container — it’s a vital part of the brand.
![]() | Design Rights for Cosmetic Containers |
| Distinctive packaging can be protected through design registrations, offering an additional layer of legal protection and brand value. |
![]() | Fast-Track Design Registration |
In Korea, cosmetic packaging falls under non-substantive examination categories, enabling design rights to be registered in as little as three months. BLT helps beauty brands unlock the full IP potential of product packaging — from brand identity to market exclusivity. |
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Packaging Design: A Hidden Asset for Brand Identity
In the beauty industry, packaging is
more than just a container —
it’s a vital part of the brand.
![]() |
Design Rights for Cosmetic Containers |
Distinctive packaging can be protected through design registrations, offering an additional layer of legal protection and brand value. |
![]() |
Fast-Track Design Registration |
In Korea, cosmetic packaging falls under non-substantive examination categories, enabling design rights to be registered in as little as three months. BLT helps beauty brands unlock the full IP potential of product packaging — from brand identity to market exclusivity. BLT helps beauty brands unlock the full IP potential of product packaging — from brand identity to market exclusivity. |
Would you like this content structured for your website
CMS or paired with
visual mockups
(e.g., layout, buttons,
call-to-action)?
Let me know —
I’d be happy to assist further!
BLT Service
Full-Spectrum IP Services — Tailored to Your Goals
From invention review to international patent enforcement, BLT covers the full lifecycle of IP strategy and execution.
BLT Service
Full-Spectrum IP Services — Tailored to Your Goals
From invention review to international patent enforcement, BLT covers the full lifecycle of IP strategy and execution.
Insight
We Study What Drives Your Success.
Contact Us
Connect with a dedicated consultant for personalized guidance.
Insight
We Study What Drives Your Success.
Should you require further details, kindly submit a consultation request below.
Contact Us
Connect with a
dedicated consultant for personalized guidance.

Company. BLT Patent & Law Firm
Business Reg No. 752-86-01744
CEO. Cheolhyun Yoo
Head office.
1F, 25, Beobwon-ro 3-gil, Seocho-gu, Seoul, 06595 Republic of Korea
T. +82-2-514-0104
F. +82-70-4855-0102
E. info@blt.kr
Branch office.
26F, 165, Convensia-daero (POSCO Tower Building), Yeonsu-gu, Incheon (Stage9 Songdo POSCO Tower)
T. +82-32-710-5104
F. +82-70-4855-0102
E. info@blt.kr
ⓒ 2023. BLT Patent & Law Firm All Rights Reserved.

Company.
BLT Patent & Law Firm
Business Reg No.
752-86-01744
CEO.
Cheolhyun Yoo
Head office.
1F, 25, Beobwon-ro 3-gil, Seocho-gu, Seoul,
06595 Republic of Korea
T. +82-2-514-0104
F. +82-70-4855-0102
E. info@blt.kr
Branch office.
26F, 165, Convensia-daero (POSCO Tower Building),
Yeonsu-gu, Incheon (Stage9 Songdo POSCO Tower)
T. +82-32-710-5104
F. +82-70-4855-0102
E. info@blt.kr
ⓒ 2025. BLT Patent & Law Firm All Rights Reserved.